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Lazada Veteran Pierre Poignant Is Replacing Lucy Peng as CEO

  • Alibaba owns 91 percent of Lazada after investing $4 billion
  • Peng departs position after being appointed nine months ago
Lucy Peng
Lucy PengPhotographer: Misha Friedman/Bloomberg

Lazada Group Chief Executive Officer Lucy Peng will step down and cede her role to Pierre Poignant, a six-year veteran of the leading Southeast Asian e-commerce operator.

Peng, a co-founder of Lazada’s controlling shareholder Alibaba Group Holding Ltd., will remain executive chairman, the Singapore-based company said in a statement Thursday. Poignant, who joined Rocket Internet-incubated Lazada in 2012, will immediately take the CEO role.