Google's Cloud Unit Won't Sell a Type of Facial Recognition Tech

Google said its cloud business won’t sell a general type of facial recognition software until questions around the controversial technology have been answered.

"Facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes," Kent Walker, Google’s head of global affairs said in a blog post on Thursday. "Unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions."