Biggest Ad Group WPP Adds Urgency to Digital Push After Slump
- Read is said to plan announcing restructuring charge
- WPP is under assault from tech giants, has lost big accounts
Mark Read
Photographer: Aidan Crawley/Bloomberg
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WPP Plc Chief Executive Officer Mark Read will put online ad technology and data intelligence at the heart of a turnaround plan for the world’s biggest advertising group on Tuesday in his most detailed strategy update since the departure of company founder Martin Sorrell.
Read will stress WPP’s capabilities in technology and data at an investor day in London, according to three people familiar with the plans. He is also expected to give an update on the sale of a majority stake in market research unit Kantar and may reveal a new company logo, said the people, who spoke on condition of anonymity as the details are not public.