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Macy's Ends Tmall Store in Second China Strategy Shift of 2018

Shoppers At Macy's Inc. Herald Square For Black Friday Sales
Photographer: Jeenah Moon/Bloomberg

For the second time this year, Macy’s Inc. is switching up its approach to China as it struggles to get its presence in the world’s most populous market right.

Macy’s is shuttering its online store on Tmall, the platform for China’s biggest e-commerce company, Alibaba Group Holding Ltd. Macy’s will now ship to Chinese consumers directly from its U.S. website.