Constellation Brands Inc., maker of Corona beer for the U.S. and Svedka vodka, will invest $100 million in female-founded alcoholic beverage companies over the next 10 years in an effort to support women in the male-dominated liquor and beer industry.
“I don’t think that women are represented enough in alcoholic beverage in a lot of different ways,” Bill Newlands, chief operating officer and incoming chief executive officer of Constellation Brands, said in an interview. “I don’t think there are enough products that are made and developed with women in mind. The marketing that has largely occurred has focused on men -- that’s particularly true in beer.”
