Target's Christmas Tree Sales Aided by Augmented-Reality Feature
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Target Corp.’s augmented-reality shopping tool has Christmas trees selling at twice the normal rate, according to a company official.
The retailer is offering a new feature, dubbed “See It in Your Space,” on its shopping app. It allows smartphone-toting customers to virtually place an artificial tree, or other home decor items, in their living room, senior vice president of digital Dawn Block said in an interview.