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New York’s Most Innovative New Sushi Bar Is in a Hotel Room

Where there was once a queen-size bed, now there’s a sushi counter.

The omakase counter at Sushi by Bou inside Room 1001 at Hotel 3232.

The omakase counter at Sushi by Bou inside Room 1001 at Hotel 3232.

Photographer: Irynah Zahn

When you walk into the foyer of Hotel 3232 in Midtown Manhattan and give the desk attendant your name, that person will hand you a plastic keycard.

Take the elevator to the 10th floor, and it’s not hard to find Room 1001: The 17-story building has only three rooms per floor. Wave the keycard over the pad, and you’ve arrived at New York’s most innovative new sushi bar.