The Same Tech Companies Killing Print Ads Are Buying Print Ads
- Netflix and Google still covet space in the New York Times
- ‘There’s irony in that,’ newspaper’s operating chief says
Photographer: Kostas Tsironis/Bloomberg
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Tech giants like Google and Facebook Inc. are threatening the media business by capturing a growing share of advertising dollars.
Yet many of those companies, which made fortunes selling highly targeted online ads, have become big buyers of a decidedly low-tech medium: print advertising.