Economics
Tech Giants' Ad-Revenue Machine Faces Call for EU Attention
- Google and Facebook attracting scrutiny from regulators
- EU is called on to start wide inquiry into online ad industry
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European Union antitrust enforcers are being urged to scrutinize how ads fuel profits at tech giants such as Google and Facebook Inc. as watchdogs from France to Australia start to investigate how the market works.
Brave Software Inc., which makes an ad-blocking browser, wrote to EU Competition Commissioner Margrethe Vestager warning how a handful of companies control how ads are placed with web publishers, a situation that might allow them to dictate prices and terms.