A Playbook for CEOs Attacked by Trump: Thrust, Parry, Ignore
- Companies like GM, Nike, Apple try to walk a delicate balance
- Learning to cope with a Twitter-happy president is new normal
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Bosses of the world’s largest corporations are still learning to deal with one modern peril: when President Donald Trump shows he’s not afraid to call them out on Twitter.
General Motors Corp. is the latest example. Even though Chief Executive Officer Mary Barra reached out to to the president before announcing plans to cut 14,000 jobs and close plants, Trump still excoriated GM on social media and threatened it with the loss of electric-vehicle subsidies: “Very disappointed”!