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Two Beer Brands Are Booming While Rest of U.S. Industry Goes Flat
Modelo and Michelob Ultra post strong growth even as consumers trade brews for wine and booze.
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It’s not all bad news in the sluggish U.S. beer market.
Sure, consumers are drinking less brew, increasingly swapping out mainstream brands like Coors Light and Bud Light for wine, bourbon, tequila or hard seltzer. Even the craft beer craze has slowed. But while many drinkers shift away from lager and ale, two brands are bucking the trend: Michelob Ultra and Modelo Especial.