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Steph Curry Tells Under Armour to Market His Shoes to Girls

Under Armour's Stephen Curry collection sneakers in 2016.

Photographer: Eric Helgas/Bloomberg

NBA superstar Steph Curry and a young fan from California have pushed Under Armour to include girls in the marketing and sales of the basketball star’s signature shoe.

Until recently, Under Armour’s website listed the Curry 5 as an option in the menus for men, women and boys. Though the shoe’s sizes are the same for all kids regardless of gender, it wasn’t listed for girls.