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Surprise! Millennials Aren’t Killing Watches After All

How the Movado Group plans to win younger hearts, minds, and wrists.

relates to Surprise! Millennials Aren’t Killing Watches After All

Source: Hodinkee

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Originally published by Joe Thompson on Hodinkee.

Efraim Grinberg is a man on a mission. The mission is to prove that millennials do like and will wear analog watches.