China Needs More Beef. South Africa’s Trying to Sell It
Karan Beef doubled exports by gaining access to China. Now it’s targeting Malaysia.
This article is for subscribers only.
The world’s largest cattle feedlot is expanding South African beef exports beyond the Middle East to take advantage of surging demand in China and other Asian markets.
Karan Beef (Pty) Ltd.’s feedlot south of Johannesburg is emblematic of a push by South African agriculture to boost exports of more niche products ranging from grapefruit and avocados to macadamia nuts. Increasingly, the emphasis is on high-value products rather than mass output of less lucrative crops like corn.