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Amazon Targets Hybrid-Cloud Customers With On-Site Servers

  • Internet giant seeks to maintain lead in cloud market
  • New tools aim to lower costs, win business from Microsoft
Amazon's Bezos Commits To Seattle With Big Plant-Filled Spheres

Photographer: David Ryder/Bloomberg

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Amazon.com Inc. will let customers put servers used in the company’s cloud-computing data centers into their own facilities, an effort to reach businesses that want to store some of their technology functions in the cloud while keeping tighter control of others.

The move announced Wednesday by Amazon Web Services Chief Executive Officer Andy Jassy helps provide hybrid-cloud strategies desired by many larger enterprise customers in an area where cloud-competitor Microsoft Corp. is making headway.