Tiger Woods Hired by Discovery to Boost Its ‘Netflix for Golf’
- Golfer will provide behind-the-scenes footage for GolfTV
- New service is part of pact between media giant and PGA Tour
Tiger Woods lines up a putt on the 15th green during the third round of the TOUR Championship at East Lake Golf Club in Atlanta on Sept. 22, 2018.
Photographer: Kevin C. Cox/Getty Images
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Discovery Inc., the U.S. media company that’s become a global player in sports, has struck a deal with Tiger Woods to give the star athlete a dedicated channel on its Netflix-like golf service.
Armed with exclusive videos featuring the greatest golfer of his generation, Discovery could drive more subscriptions to GolfTV, a streaming-video service that debuts in January and is being developed by Discovery and the PGA Tour.