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Nine Million Fewer Americans Shopped This Black Friday Weekend

  • With deals starting weeks ago, some consumers bought early
  • American shoppers shelled out $313 each over five-day weekend
Bloomberg business news
How Holiday Retail Sales Are Measuring Up So Far
Updated on

Total holiday shopping this year might be one for the record books, but you wouldn’t know it looking at this past weekend’s numbers.

More than 165 million Americans shopped either in stores or online during the five-day period from Thanksgiving Day through Cyber Monday -- more than expected, but well below the 174 million shoppers during the same period last year, according to the National Retail Federation. The average U.S. shopper spent $313 over the period, down from last year’s $335.