Online Fashion Thrives for New Retailer Where Women Call Shots
- U.K. retailer Sosandar’s shares almost doubled this year
- Female founders run business in sector where men tend to reign
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Online-only British fashion retailer Sosandar Plc is racking up big returns for shareholders as the women who run the brand connect with target customers.
The Wilmslow, England-based company has grown rapidly since it went public a year ago. Defying the gloom among the U.K.’s bricks-and-mortar retailers, Sosandar saw its revenue grow more than 400 percent in the six months through September.