America's Online Spending Surge Portends Blowout Black Friday
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U.S. consumers have ramped up their online spending ahead of Black Friday, and it’s only getting busier from here.
In the first 20 days of November, shoppers spent $31.9 billion online, a jump of almost 17 percent from a year earlier, according to a report from Adobe Analytics. That included the first “$2 billion day of the season,” which came on Monday. Wednesday’s spending is on track to hit $2.1 billion, it said.