Critic
Why Fashion Brands All Seem to Be Using the Same Font
Not standing out is by design.
Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans?
Typographic logos are tricky things: They can communicate trust or chaos, make you look smart or clueless, and come across as expensive or cheap. If the name belongs to a company that stands for heritage and quality, getting this right is serious business.