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Canada Goose Is Turning the Dressing Room Into a Freezer
Trying on garb in minus 13-degree conditions lets shoppers size up a coat’s warmth factor.
Photographer: Christinne Muschi/Bloomberg
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Canada Goose Holdings Inc. wants its customers to know what real cold feels like—from the comfort of a $1,000 parka.
The company is adding frigid rooms to some of its stores where shoppers can test the luxury coats in temperatures as low as -25 degrees Celsius (-13 Fahrenheit). A Montreal location, which opened Friday, is the fifth to include the fancy freezer, and Beijing will join later this year as the company rolls out its China expansion plan.