Hyperdrive

`Tesla Stretch' Pushes Customers to Open Wallets for Model 3s

  • Trade-ins coming from owners of mainstream cars such as Prius
  • Some buyers resort to renting out their car to help payments

A Tesla Motor Inc. Model 3.

Photographer: Troy Harvey/Troy Harvey
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For Earl Banning, getting behind the wheel of a Tesla meant spending more than he ever had on a car.

The 43-year-old Air Force neuropsychologist from Dayton, Ohio, ponied up $54,000 for a Model 3, figuring he would save on gas and keep the car for a long time. It was almost double what he had previously paid for a fully loaded Honda Accord.