Uber Announces Rewards Program for Ride-Hailing, Food Delivery
- Ride share rival Lyft announced a similar program this week
- The company aims to drive users to its other business lines
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Uber Technologies Inc. is rolling out a new rewards program starting Wednesday, offering its most loyal users cash back on rides, priority airport pickups and free phone support.
The new program, called Uber Rewards, aims to keep passengers in Uber’s ecosystem, offering perks to customers for ordering food, taking more car rides and, eventually, for riding on electric bikes. The strategy to get existing customers to use more services may help Uber Chief Executive Officer Dara Khosrowshahi achieve his vision of Uber as a multifaceted transportation provider, doing business well beyond ride-hailing.