Alibaba Sets Singles' Day Record With $31 Billion in Sales
- China e-commerce titan’s annual shopathon buoys consumers
- Xiaomi, Apple and Dyson products were spectacle’s top sellers
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Alibaba Group Holding Ltd. logged 213.5 billion yuan ($30.7 billion) in sales for its annual Singles’ Day extravaganza, setting a record as shoppers swarmed the e-commerce giant’s online bazaars.
China’s largest company, which used a concurrent televised entertainment spectacle featuring Cirque du Soleil and Mariah Carey to further drum up business, reported that Xiaomi Corp., Apple Inc. and Dyson Ltd. products were the top three brands in early sales.