Pepsi Expands LaCroix Fight by Putting Sparkling Water on Campus
Photographer: Randy Shropshire/Getty Images
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PepsiCo Inc. is broadening its attack on LaCroix, the upstart millennial favorite that dominates the surging U.S. market for sparkling water.
The beverage giant, trying to ignite growth as consumers cut back on sugary sodas, is installing dozens of fountain units that dispense its new brand, Bubly, across California and Nevada. The push into food service comes as the PepsiCo’s sparkling water is set to hit $100 million in sales its inaugural year.