Luxury-Loving Manhattan Seniors Will Have a New West Side Tower
- Welltower and Hines build second senior project in Manhattan
- Developers bet well-off seniors will pay to stay in the city
2330 Broadway.
Source: Design by SLCE Architects, rendering by ARC Shadow
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Rich Manhattanites who want to stay in the city as they grow older will soon have the option of a luxury assisted-living tower on the Upper West Side.
Welltower Inc., the largest publicly traded senior-housing landlord, and developer Hines are teaming up to build their second project in the borough that will cater to the frail and memory-challenged who want to stay in their own neighborhood. This week, the partners purchased two building lots at 2330 Broadway, at the corner of 85th Street, for $61 million, they said in an interview.