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Alibaba Goes International to Hit New Singles’ Day Record
- This Singles’ Day to be the last with Jack Ma as chairman
- Alibaba targeting Southeast Asia as it seeks global expansion
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Alibaba Group Holding Ltd. is looking beyond borders to turn its annual Singles’ Day shopping celebration into a global phenomenon.
This Sunday, the Chinese internet giant is including sales from Lazada, the online shopping mall it controls. Southeast Asia’ biggest web retailer is becoming a key part of Alibaba’s plan to fuel growth, on top of the company’s efforts to move into shopping malls, convenience stores and food delivery.