Nestle’s Anti-Dementia Dog Food Helps Pampered Chinese Pets Fight Aging

Products at the Purina stand.Photographer: Miao Han/Bloomberg
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China, an aging society with fewer children and more elderly people, has become a nation of dog lovers. Nestle is hoping there’s a growing number of owners with aging dogs willing to shell out top yuan for a canine chow that claims to counteract the effect of aging on dogs’ brains.

On the online market T-Mall, the "Bright Mind" dog food sells at about 3-4 times the price of a Chinese brand aimed at elderly dogs.