Activision Crashes as ‘Diablo’ Mobile Pits Analysts and Gamers
- Shares fall more than 7 percent amid user backlash to new game
- Wall Street analysts take more positive tone to the launch
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Activision Blizzard Inc. shares were hammered as video gamers took to social media to criticize a new mobile game that they say failed to live up to the storied franchise.
The new “Diablo Immortal” mobile offering fell short of some fan expectations for the popular desktop games. Players lashed out on Twitter and in the comments section of the YouTube trailer with the hashtag, #NotMyDiablo. There’s even a petition on change.org to cancel the launch that has over 31,000 supporters. Activision sank as much as 7.2 percent, on track for its lowest close since January.