Uber Will Offer Perks, College in Bid to Keep Its Top Drivers
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In a bid to retain its top performers, Uber Technologies Inc. is creating a program to reward its most popular and prolific drivers with extra pay and the prospect of an online college education through Arizona State University.
Uber continues to duel with rival Lyft Inc. for drivers in the U.S. But the two ride-hailing companies are hindered by a booming job market. As Amazon guarantees workers $15-an-hour minimum wage and unemployment remains low, low-wage workers willing to drive for Uber are in short supply. Sixty-eight percent of drivers who work for the company quit within six months, according to a study co-authored by Uber’s chief economist.