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Starbucks Gets New Drinks From Lab to Cafe in One-Fifth the Time
- Same-store sales beat as chain innovates with cold brew, teas
- Coffee giant plans to expand U.S. delivery test with UberEats
Photographer: Jason Alden/Bloomberg
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Starbucks Corp. knows customers’ tastes are changing faster than ever, and it’s hustling to keep up.
The coffee company, which reported comparable sales that topped estimates in its latest quarter, is trying to move new items from the innovation lab to its cafes in weeks instead of months or even years. It’s part of the restructuring that the company’s undertaking to become more nimble, and so far it’s helping, said Chief Executive Officer Kevin Johnson.