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Zozo Ditches Body-Measuring Suit, Saying No Longer Needed

  • Company has enough data to create custom clothes without suit
  • Dropping Zozosuit will save company 3 billion yen in costs
Yusaku Maezawa
Yusaku MaezawaPhotographer: Tohomohiro Ohsumi/Bloomberg
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Japanese online clothing retailer Zozo Inc. is scrapping its body-measuring Zozosuit, saying that it now has enough data to produce custom-sized clothes for customers without creating 3-D models.

The polka-dot spandex suit will be scrapped by March, Chief Executive Officer Yusaku Maezawa said in a surprise announcement in Tokyo on Wednesday, following the company’s quarterly results. Zozo will ship 3 million Zozosuits before shutting down the initiative, compared with its previous forecast for 6 million to 10 million units. That will result in cost savings of about 3 billion yen ($26.5 million) in the fiscal year through March, he said.