China's Top Netflix-Style App Deepens its Bets on In-House Shows
- IQiyi has unveiled more than 200 new streaming shows for 2019
- Baidu spinoff vies with Tencent, Youku and Bytedance in video
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IQiyi Inc. shows no signs of slacking off on its content binge. China’s largest Netflix-like service intends to keep up spending on original video to ward off perennial rivals Tencent and Alibaba and upstart Bytedance Ltd.
Investors will zero in on content costs when the U.S.-listed company, a spinoff of search giant Baidu Inc., reports third-quarter results on Tuesday. They’re worried about exorbitant production expenses -- iQiyi shells out roughly three-quarters of its revenue on content.