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Walmart's Jet Helps Blue Apron's Biggest Problem: Planning Ahead
- Website will carry four different meal-kit options for two
- Home cooks won’t have to order the kits well in advance
A cage-free farm egg from a Blue Apron Holdings Inc. meal-kit delivery.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Walmart Inc.’s Jet.com is throwing Blue Apron Holdings Inc. a lifeline.
The retailer’s urban-focused website will begin to carry four different Blue Apron meal kits starting Monday to help boost its fledgling grocery business. Jet’s customers in the New York City area can make the meals part of their regular grocery order, without having to subscribe to Blue Apron’s service. The tie-up also aims to deliver more customers to the beleaguered meal-kit company, whose shares have plummeted since it went public last year.