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As BTS Conquers the World, K-Pop Firms Flop on the Stock Market

BTS during an interview with host Jimmy Fallon on Sept. 25.
BTS during an interview with host Jimmy Fallon on Sept. 25.Photographer: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images

K-pop boy band BTS has climbed to the top of U.S. Billboard charts, appeared on the Tonight Show Starring Jimmy Fallon and is in the middle of a sell-out world tour that’s taking them through 12 countries, including the U.S. and England.

But while the energetic dance group may be riding high, other K-pop stars are finding it harder to reach global stardom in a crowded field. Shares of JYP Entertainment Corp., the agency behind girl group "Twice," slid a record 20 percent in Seoul Wednesday after an analyst said the company is likely to miss earnings estimates. That spurred declines in other agencies too.