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Amazon Branded Women's Apparel Sales Languish, Report Finds
- Online retailer’s private label fashion push is falling short
- Most Amazon brands for women sell fewer than 100 items monthly
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Amazon.com Inc.’s scatter-shot attempt to shake up women’s fashion by launching a barrage of private label brands isn’t going so well, according to a report by Jungle Scout, a data-research firm for merchants on the e-commerce website.
Apparel makes up 88 percent of all Amazon private label brands, but only 1 percent of all private label sales, according to the report. Women’s fashion, which makes up most of the company’s clothing brands, is struggling the most, with more than 4 of 5 Amazon women’s clothing brands selling fewer than 100 items per month, according to the report.