Hormel Looks to $3.7 Billion Meat Alternative Market

As demand for plant-based food grows, organic cold cuts label Applegate and its pork-giant parent plan for the future.

Unpackaged sliced bacon.

Photographer: Andrew Harrer/Blomberg

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In yet another sign that the mass craving for meat alternatives isn’t a passing fad, natural and organic meat company Applegate Farms, a subsidiary of processed meat giant Hormel Foods Corp., is thinking about moving into the plant-based space as well.

“We’re a brand that is always looking for better solutions and how do we continue to make progress,” Applegate President John Ghingo said in an interview with Bloomberg. “We are definitely considering creating new products.”