Cars
As Shares Struggle, Aston Martin Pins Hopes on 2019 Vantage
A tepid IPO puts pressure on great cars such as the coupe to heat up the company’s image.
The fighting spirit of James Bond is still alive at Aston Martin, even if the company’s freshly minted public shares are doing horribly.
Earlier this month, the 105-year-old British automaker made its stock market debut at the bottom of its initial public offering range with a £4.2 billion ($5.5 billion) opening valuation. That value assumes a 30 percent discount compared to Ferrari’s, which Aston had recently aimed to surpass with a requested valuation of £5.07 billion.