Activision Falls as Call of Duty Launch Sales May Disappoint
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Activision Blizzard Inc. fell as much as 9 percent after announcing that its newest release, Call of Duty: Black Ops 4, passed $500 million in worldwide sales in its first three days of release -- a launch that Bloomberg Intelligence’s Matthew Kanterman called “slow” and which may have missed some estimates.
Assuming a ~$60 price tag for the game, the $500 million figure would imply 8.3 million units sold. This compares to Jefferies analyst Timothy O’Shea’s estimate of 10 million copies sold on launch weekend with the potential for an additional 5 million units through the end of the fourth quarter.