Gender Is So Last Season as Asos Eyes Growth of Neutral Fashion

Asos, the U.K.’s largest online-only fashion retailer, plans to capture sales from a new generation that doesn’t want to be categorized as male or female.

“We look through the eyes of customers,” Asos Chief Executive Officer Nick Beighton said on a call with reporters Wednesday as the company reported stronger-than-expected profit. Members of Generation Z, who are now coming of age, “choose to be free to select their fashion the way they want.”