Android Creator’s Startup Essential Products Cuts About 30% of Staff

  • Company had burned through $100 million on product development
  • Cuts are said to affect hardware, marketing and sales staff
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Essential Products Inc., the startup founded by Android creator Andy Rubin, has cut about 30 percent of its employees, according to people familiar with the matter.

The reductions affect staff in the company’s hardware, marketing, and sales divisions, the people said. They asked not to be identified discussing private moves. The company has about 120 employees, according to its website.