Reddit Inc., the news aggregator and discussion forum website, doesn’t always know the full names, genders or other identifying information about its users. That might not be the most lucrative way to build an advertising business, but Chief Executive Officer Steve Huffman feels vindicated.
Larger technology peers, including Facebook Inc. and Alphabet Inc.’s Google, are facing regulation and government scrutiny over how they use, and profit from, the personal data of billions of people. Reddit, meanwhile, is serving up ads alongside its popular user forums, which are segmented by interest and run the gamut from beauty tips to politics.
