Ford Pins China Revival on New Cars, Electric Vehicle Venture
- Trade war, lack of models have dented automaker’s China sales
- Targets buyers in smaller cities with Territory SUV model
The Ford Territory
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Ford Motor Co. is counting on the SUV -- and a new electric car tie-up -- to turn around its flagging fortunes in the world’s largest car market.
The Territory model will be the first of several SUVs Ford is rolling out in China to win customers who are passing on the company’s aging lineup amid a trade war that has further dented demand by boosting prices of imported models. Ford also plans to launch a range of electric small cars in China with Anhui Zotye Automobile Co. to tap the growing demand for new-energy vehicles, Peter Fleet, Ford’s president of Asia Pacific, said on a conference call Tuesday.