Finding the Canadian Pot You Really Want Won’t Be Easy
- U.S. states show smoked cannabis quickly becomes passe
- Only half of Canada’s producers licensed to make alternatives
This article is for subscribers only.
Never mind bongs and joints. When Canada legalizes recreational pot this week, some producers will be seeking an early foothold in the market for the kinds of marijuana you don’t smoke.
The lesson from front-running legal pot markets in the U.S., including Colorado, Washington and Oregon, is that old-school smoked weed quickly goes out of fashion. The modern cannabis consumer is no muss, no fuss -- it’s all about convenient extracts, body creams and edibles.