Walmart Plans Competitor to Amazon’s Video Marketplace
- Retailer mulls offering add-on services to Vudu platform
- Walmart aims to convert its army of shoppers into viewers
This article is for subscribers only.
Walmart Inc. is looking to create an online store that would sell other companies’ video services, according to people familiar with the talks, opening up a new front in its fight with Amazon.com Inc.
The world’s largest retailer has approached several media companies about reselling their streaming services, according to the people, who asked not to be identified because the talks are private. The idea would be to let customers of Walmart’s video service, Vudu, pay for additional services like HBO Now, Showtime or Starz. The discussions are still exploratory, and Walmart’s plans may change.