Henry Ford Heir Named to Top Customer Service Post at Automaker

Elena Ford, the highest-ranking female heir of Ford Motor Co.-founder Henry Ford, was named to the newly created position of chief customer experience officer for the automaker as it works to reverse sinking profit and a falling stock price.

Ford, 52, the great-great-granddaughter of the founder and the granddaughter of Henry Ford II, who led the company for decades after World War II, has been a marketing executive at the company she joined in 1995. Most recently she served as vice president of customer experience and global dealers. In her new role, she will be in charge of “creating a world-class customer experience throughout the entire ownership cycle,” the company said in a statement.