Fashion

Allen Iverson Is Still Worth $800,000 a Year to Reebok, CEO Says

  • Former NBA MVP is an effective ambassador in Asia, CEO Says
  • Deal includes $32 million fund available to Iverson at age 55
Allen Iverson at a Reebok event in Beijing in Jan. 2018.Photographer: VCG via Getty Images

Adidas’s Reebok International Ltd. is paying former Philadelphia 76ers star Allen Iverson millions of dollars, even though he hasn’t played in the NBA for almost 10 years.

He’s still worth the money, Chief Executive Officer Matt O’Toole said on the Bloomberg Business of Sports podcast.