Walmart Pushes Deeper Into Hollywood With Interactive TV Deal
- Eko will make interactive shows for world’s largest retailer
- Discounter is said to invest $200 million, with plans for more
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Walmart Inc. is going Hollywood.
The world’s largest retailer has formed a joint venture with a startup, Eko, to develop original, interactive programming, including cooking shows and toy catalogs, and will acquire an undisclosed stake in the company, according to a statement Thursday. Walmart also will invest more than $200 million with Eko, a person with knowledge of the matter said, and has agreed to take part in its next funding round.