Lamborghini Looks to Boost India Sales With SUV for Millionaires

  • Supercar maker expects deliveries to triple in two years
  • New Urus SUV has showroom price of about $420,000 in India
Lamborghini Urus SUV.Photographer: Daniel Acker/Bloomberg
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Lamborghini is betting its first sport utility vehicle Urus will help open the door to more customers in India, a market that accounted for less than 1 percent of its global deliveries last year.

After selling fewer than 30 cars in the South Asian country in 2017, the Italian maker of supercars is aiming to triple the number in two years, Sharad Agarwal, head of Automobili Lamborghini SpA’s local unit, said in an interview. In comparison, the company sold 265 units in the Greater China region.