Amazon Says U.S. Open Tennis Coverage Backlash Is Lesson Learned
Photographer: Alex Pantling/Getty Images
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The backlash against Amazon.com Inc.’s U.K. coverage of the U.S. Open tennis tournament is a lesson learned for the e-commerce giant as it prepares to broadcast live Premier League soccer next year.
“It was a challenge,” Amazon Prime Video’s European managing director Alex Green said, after more than 80 percent of users gave the service a 1-star rating in August. “We responded very quickly during the tournament, increasing the number of courts we were covering and the number of match replays.”